Nothing makes us happier at PURE™ than celebrating the achievements and success of our Independent Business Owner (IBO) leaders. Around the world, they’ve continued to reach higher and higher ranks, showing their dedication, commitment, and passion. Here you’ll find our current IBO leaders who are shining examples of this spirit of devotion.

We use rank achievements to create goals and incentives for our IBO leaders. Week after week, our IBOs continue to share the PURE products, opportunity, and lifestyle with people all over the world. We also celebrate these achievements with incentive trips to the most exciting destinations!

As you expand your business, look to your leaders for inspiration to drive forward in accomplishing your goals. Congratulations to all of our top IBO leaders who continue to pave the way to PURE success!

These results are not necessarily typical or average, nor do they represent a guarantee of your personal results. All earnings are based on the sale of products and depend largely on your efforts, abilities, and the market available to you.

Crown Diamond

Jared & Heather Burnett
Byong Wan Lim
Bong Taik Kwon


Jason & Whitney Johns


Chong Sun Kim
James & Taryn Leiker
Hans & Roseanna Baker
Tim & Cheryl Falkner
John & Teresa Goetz
Fred & Kelly Johnson
Chris & Leslie Forester
J.R. & Vickie Burnett
Rachel & Javier Garcia
Seung Hae Shin
Satoaki Naka


Zebulan & Sherry Evans
Marlin & Lori Dubetz
Dennis & Summer Riney
Billy & Kacey Chandler
Shawn & Amy Summers
Larry & Ronena Crimm
Jayson & Shellie Lavender
Chie Takashio

Blue Diamond

Benjamin & Beth Brunton
Melanie Petz
James & Melanie Benfield
Sara Whiteford & Mary Barber
Gordon & Sachiko Oswald
Tracy & Jeff White
Colton & Ginger Johnson
Jeff & Sandy Goetz
Louis A. Dorsaneo
Jesse & Amber Burnett
Michael & Suzanne Huffman
Trace & Andrea Bailey
Cody Bales
Tim & Lynne Hall
Mitchell & Hope Shuff
Ed & Lucretia Valle
Jenny Yeo
Troy & Denay Hounshell
Jamie & Liza Dewald
Andrew Baik
Cliff & Shirley Oppenheimer
Brett & Marcy Buras
Iwalani Isbell & Gordon Noice
Jayna Shalla
Amy & Lionel Perez
Stan & Nancy Schremmer
Stuart & Shelly Singer
Hwa Youn Lee
Justin & Mallory Duyck
Marie Kim
Young Ro Kim
Sang Gi Hwang
Tommy Evans
Taisei Tamaoki
Taeko Omomo
Kinue Takezawa
Takeshi Tsuji
Sakiko Nakajima
Carol & Sam Allen
Chan Kyun Kim
Tae Hyo Kim
Hyun Ok Koo
Billy & Rudilee Gabel
Melissa & Greg Urban
Kozue Tanimura
Shinji Morikawa


Whitney Krupala
Steve & Joni Michael
Mark & Kae Hahn
Duane & Nicole Duncum
Lynette Keys
Doug & Janelle Holen
Keith & Pamela Marquart
Jeff & Dana Yeagley
William & Joan Bockenkamp
J.D. Sudeth
Trent Freeman
Kyunghee Kangkim
Brad & Angie Jones
Cameron & Larinda Johnson
Diahann Bieser
Barry Awe
Karen Sulzer
Daniel & Melanie Phillips
Sonja Ikeler
Chelsea Hendrich
Kook Hee Kwak
Deok Kyu Lee
Nam Sook Jung
Sung Hee Lee
Masae Arai
Yeong Ai Suh
Gun Ja Kim
Emiko Saito
John Buckner
Patrick & Alexis Parnell
Shawn Springsteen
Rex & Ronda Baker
Teena and Kyle Story
Yuki Fujihira
Les & Tisha Magness